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Six Things Marketers Need To Understand About DTC Marketing

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. GETTY As brick-and-mortar retail has winnowed to bare existence, direct-to-consumer (DTC) marketing is emerging as both a need and an opportunity. Consumer shopping behaviors have shifted as the quarantine

Scam targets China-New Zealand money transfers

A scammer has used the Financial Market Authority (FMA) as a cover to steal from people making money transfers to China. A woman stranded in New Zealand during the first Covid-19 lockdown lost a significant amount of money after she tried to transfer funds from

Three Ways To Boost Your Digital Marketing, Now And Post-Pandemic

Global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan – with a focus on what’s next. GETTY The current economic climate remains uncertain, and brands are still adjusting to new realities. It’s scary stuff, to be sure. But it’s also an opportunity to

Pompeo says Trump’s executive orders are ‘broader’ than just TikTok and WeChat, hinting at more action

U.S. Secretary of State Mike Pompeo said President Donald Trump’s executive orders against TikTok and WeChat could be “broader” than just those two apps. Pompeo did not elaborate, but his comments could be hinting at action against other Chinese apps or even TikTok’s parent company ByteDance, or WeChat owner Tencent.

Nintendo just reported a wild 428% surge in profits thanks to the lockdown gaming boom

Nintendo’s operating profits skyrocketed 428% in the fiscal first quarter, the company said Thursday, a wild jump that reflects just how much the video game industry has benefited from the coronavirus pandemic. The Japanese gaming giant reported operating profit of 144.7 billion yen ($1.4 billion)

The impact of COVID-19 on marketing and SEO

In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how

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